Charlie Upchurch, III

President & Broker


Charles L. Upchurch, III joined Coldwell Banker Upchurch Realty in 1985 and, in keeping with family tradition, has reinforced the high principles on which the company was founded. Today, he serves as the President and Broker of Coldwell Banker Upchurch Realty which proudly employs over 115 full-time residential agents, 12 commercial agents, and a staff of 12. Charlie also proudly serves the Athens area through his work in a variety of civic and professional organizations.







Jennifer Varnadoe

Residential Sales Manager

Jennifer Varnadoe moved to Athens in 1996 and attended the University of   Georgia studying Political Science and Spanish. She began her career with Coldwell Banker Upchurch Realty in 1999 as an assistant to the Broker and Sales Manager. She was promoted to Office/Staff Manager in 2002 and became a licensed real estate agent a few years later. As the Sales Manager, Jennifer wants to focus on merging the success of the Coldwell Banker Upchurch Realty brand, service, and reputation with the latest in modern technology and real estate industry trends. Jennifer is also currently serving as the Women's Council of Realtors Athens Network 2017 President.








Shannon DeLore

Lead Bookkeeper


Shannon has been with Coldwell Banker Upchurch Realty since the Fall of 2016. She looks forward to facilitating all of the company's financial needs as the company, and our agents, flourish in the years to come. Shannon was born and brewed in Georgia and now lives in Winder with her husband, daughter, and dogs. 









Katalina Urrea

Sales Administrative Assistant


Katalina joined the Coldwell Banker Upchurch Realty family in the Fall of 2016 as the Administrative Assistant to the Sales Manager. She has since taken on additional roles, including School Coordinator for the Upchurch School of Real Estate. Katalina graduated from the University of North Georgia in May of 2016 with a Bachelor’s Degree in Business Management and a minor in Spanish. She moved to Athens a few months after graduating and quickly found her home at CBUR. In her spare time, Katalina enjoys traveling, hiking, and discovering new foods. She looks forward to beginning her career with Coldwell Banker Upchurch Realty and making Athens her new home.






Beth Hughes

Marketing Director

Beth Hughes joined Coldwell Banker Upchurch Realty as a Marketing Coordinator in May of 2015. Where she can be found generating buzz about this remarkable brand in every way possible. She is responsible for implementing marketing campaigns, website content, social media and public relations initiatives for Upchurch Realty's agents and clients alike. Hughes is an Ambassador for the Athens Area Chamber of Commerce. Before joining CBUR, Beth worked the last thirteen years as a marketing representative for Newland Communities, EOS Marketing, Millar & Mixon, LLC as well as freelancing for various firms around Atlanta. She coordinated numerous promotional events and marketing promotions, conducted brand development and was the direct liaison between sales agents, clients, and real estate professionals. Hughes is a native of Atlanta and attended college at the University of Georgia. After leaving Athens, Beth lived in Colorado working as a director in the recreation and tourism industry near Rocky Mountain National Park. However, you can't take the South out of the girl and Athens called her back home. On any given day she can be found exploring new places, on a tennis court, scouring vintage boutiques or home hand-pouring soy candles for her candle company, Little Light Co. She is also an active member of Athens Church. She lives in West Athens with her husband, and way too many chickens.




Kati Battaglia

Relocation Director


Kati Battaglia began her career at Coldwell Banker Upchurch Realty in the Spring of 2015 managing the company’s Relocation and Referral services.  As Relocation Director, Kati oversees a multitude of referral business including the company’s largest partnerships with Cartus Corporation and Worldwide ERC.  Connecting our agents and clients to network partners all around the globe, Kati maintains an award winning Relocation Department. In addition to Relocation Services, Kati  supports the first floor staff as manager and liason to the Sales Manager.  No stranger to real estate, Kati grew up in a family of real estate professionals, took her first professional position at a real estate firm in 2008 in Rockdale County, and became licensed in 2011.  Outside of the office Kati is the mother of two girls, Harper and Hazel, and enjoys spending time with her husband traveling, attending Athens Church, and advocating Skin Cancer awareness/prevention. 






Katie Reeves

Commercial Coordinator


Katie Reeves is the Coordinator for the Commercial Real Estate Department of Upchurch Realty. She provides support to the company's commercial agents and oversees the departments activities. Previous to this position, Katie was a Residential Sales Agent with Coldwell Banker Upchurch Realty. Katie has grown up, lived, and worked here in Athens, GA. She was born into real estate as her father was a residential contractor. She is the lucky companion to her husband Austin,  seven nieces and nephews, and her Great Dane, Bishop. Katie and her husband are proud supporters of the Athens community and contribute in many ways, such as coaching rec. league soccer, shopping, dining, and working at locally owned businesses and affiliating with various committees and forums.







Brian Greiff

IT Coordinator


An Atlanta native and UGA graduate, Brian began working with Coldwell Banker Upchurch Realty in December of 2016. He graduated from the University of Georgia in May 2016, majoring in Marketing. Brian loves Sports, Technology, and Travelling. He also enjoys spending time with friends and family.









Larissa Cothern

MLS Coordinator 


Larissa joined Coldwell Banker Upchurch Realty in 2017 as the MLS Coordinator. She manages all of the listings, listing updates, Circle of Achievement records, and lockboxes. Larissa grew up in West Virginia where she lived until 2009, then joining the Air Force as a Signals Analyst & Morse Code Op stationed at Elmendorf AFB in Alaska. She completed her service and in 2016 moved to Athens, Georgia, joining the CBUR family soon after. In her free time Larissa enjoys traveling, CrossFit, Basketball, and am learning how to play golf! 







Jenna Wilson


Lead Receptionist

Jenna joined Coldwell Banker Upchurch Realty in the summer of 2017 as the Lead Receptionist. Born and raised in Athens, Jenna graduated from The University of Georgia in May 2016 with a Bachelor’s Degree in Journalism and a minor in English. With no desire to leave her hometown, Jenna was delighted to find an opportunity with CBUR. Though her first love is creative writing, she also finds fulfillment in helping others, keeping things upbeat and occasionally providing a good laugh for those around her. Outside of the office, she finds joy in yoga, writing, strong coffee, clothes shopping, cooking with friends and movie nights with her parents.