About Us

About Us
Company History/ About Us 

In 1958, the late Charles L. Upchurch, II launched his real estate career, and on July 1, 1974, Upchurch Realty became operational under his direction.  With impeccable work ethics and a vision of future growth, he purchased the Coldwell Banker franchise in 1982.

Charles L. Upchurch, III came on board in 1985 and now serves as President/Broker.  In keeping with family tradition, he has reinforced the high principles on which the company was founded.

Charlie attended UGA and worked for an industrial firm before joining Coldwell Banker Upchurch Realty.  He has worked in every phase of the company’s operation and purchased the company from his father in 1998.  He has continued to maintain the legacy and vision set by his father since his father’s passing in October 1999.  He proudly serves the Athens area through his work in a variety of civic and professional organizations.

Today, Coldwell Banker Upchurch Realty proudly has 120 full-time residential agents, 10 commercial agents, and 10 staff members.  Their superior real estate services include Residential Sales and Service, Residential Subdivisions, Extensive Referral, and Relocation Network through Cartus Relocation, New Construction, Commercial Sales and Leasing, Industrial Property, Farms and Land, and Site Analysis and Design.

Looking back over the years since its inception, the company has consistently been a forerunner in the real estate industry in the Athens area, the state of Georgia and the southeast region, and in 1995 the company won the number one affiliate for gross commission income internationally for all Coldwell Banker companies with 11-20 sales associates. Since that time, the company has consistently remained in the top 100 affiliates in the nation.  The awards won by Coldwell Banker Upchurch Realty and its agents on the local, state, and national levels are unsurpassed.

Under the leadership of Charles Upchurch, III, this company is earning a solid reputation for forward-thinking and action.  Charlie’s goal for a new, modern facility was achieved in  January 2001 as the company moved to 2405 West Broad Street.  In 2005, Charlie acquired additional space at the current location to better serve the needs of the Athens area and his agents.

Never losing sight of the values and high standards upon which this company was established by his father, Charlie has made a commitment to anticipate the changing face of real estate and to be prepared to meet the needs of customers and clients with the best resources, experience, and training available.  This commitment has been demonstrated by the superior technology the company has acquired, such as extensive virtual tour equipment, the latest in computers and copying systems, state-of-the-art internet service, multi-media projector, etc.  Resources have been expanded to include membership in the Georgia Multiple Listing Service (with a membership of nearly 19,000 agents in north Georgia).  Coldwell Banker Upchurch Realty was the first Athens franchise to join the Georgia MLS

The company’s motto, “Expect the Best™,” assures customers and clients that excellence and productivity are the Coldwell Banker Upchurch Realty way of life, and reiterates strong beliefs in client/customer commitment and a true dedication to the real estate profession.

This is the Coldwell Banker Upchurch Realty mission statement:

1. To be profitable and successful by helping our agents be profitable and successful
2. To be the premier, full-service real estate brokerage company in the area by providing the highest quality service to buyers and sellers.
3. To achieve market dominance by attracting and retaining superior real estate professionals.
4. To lead our sales associates to success by providing a work environment that leads to a sense of belonging, pride, and teamwork.
5. To contribute to the positive growth and development of our community

Our commitment is to believe in and use:
The Coldwell Banker Upchurch Realty Systems
The Most Professional Ongoing Support
The REALTORS® Code of Ethics

So, for all your real estate needs,

Call the professionals at Coldwell Banker Upchurch Realty!

You can “Expect the Best™” from the #1 Real Estate Company in the Athens area!

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